Which is to say, it’s social mudding. Or more specifically, DinoMUSH. (And possibly others, but that’s the one I know the most about.)
Okay, I realize some number of you don’t know from social mudding, or any other mudding, so here’s a brief description before I list out my points. Muds were and are, in general, text-based multi-user games where people can both interact and, sometimes, do other things. What things vary. Think of them as the grandparents of MMORPGs and you’re not entirely far off; social muds, of course, didn’t really have the roleplaying much less the combat and so are, I guess, the grandparents of Second Life. That’s something of an ugly thought. Which doesn’t make it inaccurate.
Anyway, the analogy will, I hope, become clear as I describe DinoMUSH, which is what essentially replaced the last of my own muds many years ago. It has evolved a certain way of doing things, and I’m going to ignore the trivia (like humorous abuse of your friends and acquaintances) that don’t relate to what I’m getting at, and focus on the routine that does.
When I log into DinoMUSH and enter the “hangout” I have done the equivalent of pulled up a social networking site: Facebook, Livejournal, Twitter, whatever. I’ve gone where the communication is. I’m now in the thick of it and as people say things I will see each new item. Clear enough so far, hopefully.
Now, the first thing I do is check the private message system (a “robot” named Xandra, but never mind that) for new messages. And indeed, ideally this should be the first thing I see on a social networking site. And yet it almost never is; I’ve entirely overlooked the little number count for new messages on Facebook, Twitter likewise shunts it off to the side, and Livejournal doesn’t bloody tell you at all if you go straight to your Friends page as many do (and this is why I don’t.) All three rely on email to notify you of the private messages, which may or may not make sense and I’m willing to hear arguments either way. On the one hand, I don’t want these sites in my email, but on the other hand, it does seem reasonable to notify me ASAP about private messages. Still, if someone wants to get to me before I check the social site, why not just email me in the first place?
Next thing, I check the MRD, which stands for something like Magic Recording Device. It’s basically just a logger; I check it and it shows me the last several lines (10, by default, I think) and I know what’s generally going on right now. Notice that I don’t have it show me, say, all the lines since the last time I was logged in. And yet that’s often how we use social networking, I think — try to follow it all, going back page after page after page. If I need something farther back for context, I’ll search for in the MRD. Searching for specific content on many social networking sites is terrible, and frankly, they should be embarrassed about it. It needs to be fixed.
If I stay idle for too long, perhaps while eating lunch, a lot of output may stack up waiting for me to read it. (My client I use to mud has a built in paging function so it doesn’t all scroll by.) Frankly, I don’t want to read it. I use the client’s ability to skip past it all, and start with just what’s still on my screen. Once again, why would I do differently with social networking — say, Twitter, for example? No need to feel obliged to catch up the 38 tweets that went by while I was busy. Just check the current list and let it flow from there.
This analogy feels liberating, at least if I choose to apply it. In addition the above, there are ideas like “gagging” content I don’t want to see, “highlighting” content I particularly want to see, and so on. One theme that runs throughout is not sweating it if I don’t see everything. It’s okay. No lives depend on seeing every tweet, every facebook status update, every livejournal post. They’re just there for some communication — but not too much communication.
Mudding. It’s the way of the future, I tell you.
R
Originally published at Stress Fracture.

The difference between IRC and social mudding is largely one of flexible formatting, in my opinion. :)
Finally, a side note that I use yahoogroups such as pendant's in a not entirely different way from at least some of the points I make above -- I use gmail's mute feature to ignore some conversations entirely, for example. On the other hand, since I do read it in email, it otherwise tends to force that completist thing that I'm suggesting may not be the right way to use all social sites.
And I think this may be one place that you (and others) differ with me -- a lot of the complaints I hear about Facebook, for example, have to do with it being next to impossible to follow everything. Well, yes. Their default news feed view very clearly is built to NOT follow every single thing. It was one thing when it was BBSes and I only had to read the 8 messages that had shown up since yesterday. But I can't deal with, say, web forums. (I follow exactly 0 of them. This wasn't always the case, but it's never been more than a couple at any given time.) They want me to keep up with everything and, just, no, that's probably not how I should try to operate.
(As a side note to that last, Warren Ellis has done something interesting with his Whitechapel forum that I think actually encourages the jump in, read some fresh stuff, participate, move on sort of thing. Which, note, hasn't made me a regular there anyway, but that has more to do with just not feeling like it's my vibe.)
I dunno. These are not necessarily well-formed thoughts but they seem to ring true to me. I think there's also room for contemplation of how things compare to the old days on Usenet but I'm out of contemplation juice for the moment. :)
I went to look, just to see. Wow. You've got 79 friends on LJ. I've got about half that. Well, and probably 2/3s of mine are utterly silent. So, keeping up with the handful of people who post is not much of a hardship.
Good point that the different sites have different expectation levels. People I keep up with think they've told me something if they post it on LJ, but I see very few Facebook entries that seem "important" in that same way. Doubtless because they don't know which part of their friends will see those line items. (Well, and how significant can you get in a one line post?)
Hmm. Hmm. Indeed. Things to ponder.